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Ready-Made Popcorn Is Seeing a Huge Sales Growth . . . Because We're Now Too Laz

This is one of those stories about AMERICAN LAZINESS that's REALLY hard to defend.  Like, if a pretentious German tourist started berating you about it, you might have to sit there and take it.
Apparently, ready-made popcorn is seeing a huge sales growth in the U.S. . . . because we've become SO LAZY we think that microwaving a bag of popcorn is too much work.  In the past year, microwave popcorn has grown 0.84%.  Popcorn that's already popped has grown 11.9%.  Colleen Bailey is the brand director at Orville Redenbacher.  And she says, quote, "Microwave popcorn was all about convenience, having only to wait three minutes to get warm, delicious popcorn.  As times changed, the definition of convenience has changed."  An industry analyst took that even further.  She says Americans love already-popped popcorn because, quote, "You don't have to take the extra step of opening the box, opening the wrapper, [and] hoping you have the skill to watch it so you don't ruin [it]."   

(AdAge)
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05/30/2013 6:29PM
Ready-Made Popcorn Is Seeing a Huge Sales Growth . . . Because We're Now Too Lazy to Microwave Our O
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