“Peeing On This Ad May Change Your Life”

Ikea has come up with quite the interactive ad … one that you pee on!

The ad appears in Amelia Magazine (a Swedish magazine for women).  It promises that if you pee on the ad, it “may change your life.”

The trick is, the ad also serves as a pregnancy test!  So, if the ‘pee-er’ is pregnant, the ad will reveal a coupon for a crib.

Here’s what some on the internet had to say!


Read more here.


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