Ikea has come up with quite the interactive ad … one that you pee on!
The ad appears in Amelia Magazine (a Swedish magazine for women). It promises that if you pee on the ad, it “may change your life.”
The trick is, the ad also serves as a pregnancy test! So, if the ‘pee-er’ is pregnant, the ad will reveal a coupon for a crib.
Here’s what some on the internet had to say!
All the respect for IKEA for putting out free pregnancy tests but like… Y'all couldve done it in a more sanitary way https://t.co/woPMq2ltPT
— Alicia (@Pvnkmarshmallow) January 10, 2018
YALL I AM DEAD!! You could buy a home pregnancy test, visit your doctor, orrrr pee on a new Ikea ad just to be sure. https://t.co/tE8aUp3VT0
— Ashley Gooden (@AshleyGoodenTV) January 10, 2018
*in an IKEA creative pitch*
CD: Now, hear us out…
CD: An ad for a baby crib
CMO: I like it
CD: That you pee on
CMO: I LOVE IT
— EP+Co (@EPCo) January 10, 2018
Read more here.